
Founding Cohort | Limited to 5 Participants
Investment: $2,497
Most People Make It Without Enough Information
Franchise ownership can be an incredible path to business ownership but it can also become a very expensive mistake if you don’t understand what you’re getting into.
Many aspiring franchise owners:
Feel overwhelmed by the number of franchise options
Don’t know how to properly evaluate an FDD
Rely on biased advice or internet opinions
Underestimate the operational realities of ownership
Invest before they’re truly confident in the decision
Ready Set Franchise exists to change that.
Ready Set Franchise is a 90-day education-first program designed to teach you what franchise ownership really involves before you invest.
This is not a “pick a franchise fast” program.
This is a decision-making framework built on real franchise ownership experience.
You’ll learn how franchises work, how to evaluate them properly, and how to decide whether franchise ownership is right for you—and if so, which type.
You’re seriously considering franchise ownership in the next 6–18 months
You want to make an informed, confident decision
You value education before investing significant capital
You want expert guidance without sales pressure
You are open to learning how franchises truly operate
You want a “get rich quick” solution
You want someone to tell you what to buy without understanding why
You’re not willing to invest time into learning and preparation
You’re only casually curious about franchising
🔻🔻🔻
The first phase is about clarity. You’ll gain a clear understanding of how franchise ownership actually works, including the differences between owner-operator, semi-absentee and investor models, and which approach best suits your goals. We explore realistic franchise investment ranges, funding options, and what returns typically look like in the real world, not just on paper.
You’ll also assess how franchise ownership fits into your lifestyle, financial position and risk tolerance, while uncovering the common myths that often lead buyers into costly mistakes. By the end of this phase, you’ll have a grounded, honest picture of whether franchising is right for you and what success would need to look like on your terms.
With a strong foundation in place, the second phase focuses on evaluation. You’ll learn how to properly read and analyse a Franchise Disclosure Document (FDD), including how to interpret royalties, fees, territories and margins. We break down the red flags many buyers overlook and show you how to validate franchise opportunities by speaking with existing owners.
You’ll also examine industry trends to distinguish what’s genuinely sustainable from what’s simply fashionable, before building your own personal franchise evaluation scorecard. This ensures you’re comparing opportunities objectively, rather than emotionally, and making decisions based on data, structure and long-term viability.
The final phase brings everything together. You’ll narrow your focus to the franchise profile that aligns with your goals and prepare confidently for discovery days and franchisor interviews. We cover what franchisors are really looking for in candidates, how to position yourself effectively, and how to think about exit strategies and long-term planning from day one.
You’ll also map out your transition from employment to ownership and arrive at a clear, informed go-forward decision—one you can commit to with confidence, without second-guessing or pressure.
Ready Set Franchise is delivered through a structured 90-day curriculum designed to guide you step by step through the process.
You’ll take part in weekly live group coaching calls, with direct access for questions and discussion, alongside practical worksheets, decision frameworks and franchise comparison tools you can apply immediately.
You’ll also receive personalised guidance from a seasoned franchise owner, with the option to move into franchise matching if and when it makes sense for you.
Investment: $2,497
Why Ready Set Franchise Is Different
This programme is led by a real multi-unit franchise owner, not a theorist or salesperson. The focus is on education first, with no pressure to buy a franchise and no brand-led agenda. Everything is built on more than 17 years of hands-on franchise ownership experience, offering unbiased, brand-agnostic guidance throughout.
The goal is simple: to help you avoid six-figure mistakes and make one of the biggest decisions of your working life with clarity and confidence. With a small cohort size, support remains high-touch, practical and personal.

Let me be real with you— I started my journey into franchising just like many of you might be contemplating right now: full of ambition and big dreams but not quite sure where to start or who to trust.
I understand the mix of excitement and nervousness that comes with stepping into the franchise world. I’ve faced challenges from hiring the wrong people to dealing with unexpected setbacks that can really test your resilience. It’s tough when you’re out there trying to make it on your own without a clear guide.
That’s exactly why I founded Bailey Brown The Franchise Agency. I’ve been in the trenches, and I’ve turned those early struggles into a formula for success. As a multi-unit Jiffy Lube franchise owner, I’ve managed to generate over $30 million in revenue. More importantly, I’ve learned incredible lessons along the way—lessons I now want to pass on to YOU.
So, let me show you how to avoid the pitfalls that catch most new franchisees off guard. I’m here to guide you toward making smart, informed decisions that pave the way to financial freedom and success.
Ready Set Franchise was created to give future franchise owners the education Andrea wishes more buyers had before investing.
Ready Set Franchise is delivered virtually via Zoom and is designed to fit around your schedule. Sessions are structured, guided, and interactive, allowing you to participate from anywhere while still receiving meaningful support and instruction.
No prior franchise experience is required. This program is designed for aspiring franchise owners. You simply need to show up, engage, and be willing to learn what it takes to evaluate, open, and grow a franchise business.
Ready Set Franchise is a 90-day intensive program. We meet weekly throughout the program to ensure steady progress, accountability, and real understanding.
If you decide to move forward with franchise ownership after completing the program, you will have access to work with us for up to 9 months to support your next steps. Participation in Ready Set Franchise does not obligate you to purchase a franchise—it is designed to help you make the right decision for you.
Enrollment is intentionally limited to ensure personalized support and meaningful interaction. Applications are reviewed on a rolling basis, and enrollment closes once capacity is reached.
There are two payment options available:
Pay in full: $2,497 and receive an exclusive bonus
Payment plan: $500 deposit Three monthly payments of $685
No. There is no obligation to purchase a franchise. Ready Set Franchise is designed to help you make the right decision—whether that decision is to move forward, wait, or decide that franchising is not the right path for you at this time.
If you decide to move forward with franchise ownership after completing Ready Set Franchise, you will have the opportunity to work with us for up to 9 months following the program.
This extended support is designed to help you:
- Apply what you’ve learned in real-world franchise evaluations
- Navigate conversations with franchisors
- Continue due diligence with confidence
- Move forward at the right pace for you
There is no obligation to buy a franchise. This option exists to support those who choose to take the next step after gaining clarity through the program.
Participants should plan for approximately 2–4 hours per week, which includes the weekly live session, reviewing materials, and completing exercises. The program is designed to fit alongside work and personal commitments.
Yes. All live sessions are recorded, and replays will be made available so you can stay on track if you miss a session.
You will receive:
- Weekly live group coaching calls
- Direct access for questions and guidance
- Structured frameworks and tools to guide your learning
- Ongoing support throughout the 90 days
Group size is intentionally limited to ensure meaningful interaction and personalized support.
No. Ready Set Franchise is an education-first program. The goal is to help you understand franchising and make an informed decision. If you choose to explore franchise opportunities after the program, that path is optional and guided at your discretion.
That is a valid and successful outcome. Many participants value the program because it helps them avoid an expensive mistake by determining whether franchising truly aligns with their goals before investing capital.

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17834 106a Ave NW, Edmonton, AB, T5S 1V3, #200